CONVERSE WEAPON LAUNCH

Role - Lead Designer 

Agency - Recess Studios 

Client - Nike 

To effectively capture the attention of consumers and reintroduce Converse’s iconic classic silhouette through an elevated artistic lens, the aim is to align the Weapon with Kith’s highly coveted in-store apparel and accessories. In pursuit of this vision, Converse tasked Recess with the exciting project of creating a vibrant pop-up event at the renowned Kith Soho location, celebrating the much-anticipated launch of the new Converse Weapon shoe collaboration with the talented designer Shia Alexandra.

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