CONVERSE WEAPON LAUNCH
Role - Lead Designer
Agency - Recess Studios
Client - Nike
To effectively capture the attention of consumers and reintroduce Converse’s iconic classic silhouette through an elevated artistic lens, the aim is to align the Weapon with Kith’s highly coveted in-store apparel and accessories. In pursuit of this vision, Converse tasked Recess with the exciting project of creating a vibrant pop-up event at the renowned Kith Soho location, celebrating the much-anticipated launch of the new Converse Weapon shoe collaboration with the talented designer Shia Alexandra.
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