Feature partnered with the Nike NBHD NA team to effectively highlight the importance of sustainable fashion through a series of community-centered activations held during the Super Bowl event. This collaboration resulted in the creation of a custom build designed specifically to introduce attendees to an immersive experience. The setup featured an informative introductory panel, an innovative upcycler display, engaging art panels, and a dedicated retail display that showcased the Field General collection, as well as an impressive array of upcycled and vintage Nike pieces.