LULULEMON PRIDE INSTALLATION
Role - Lead Designer
Agency - Recess Studios
Client - Nike
In honor of World Pride 2019, lululemon requested MKG to design an installation on Pier 64 at Hudson River Park to be unveiled on the International Day of Yoga. The goal of the installation was to invite the larger LGBTQ+ community to be proud and present by reflecting on the series of topics. The interactive installation includes two large rings. The outside ring is designed with semi-transparent acrylic glass in the colors of the pride flag. The inside ring is made of a double wall with quotes and stories from Lululemon’s LGBTQ+ community. The interior wall of the inside ring is made of mirrored panels, allowing for a moment of reflection for people enjoying the installation