WRAPPED PLAYGROUND 2022

To launch and celebrate Spotify Wrapped 2022, we welcomed 900+ influencers, media, and top Spotify listeners to play at the Wrapped Playground for the first time ever, IRL. Inspired by a carnival, the experience invited guests to interact and have fun with some of this years’ biggest names in music and culture. Throughout the space, we weaved in unique elements inspired by Spotify’s Wrapped 2022 Brand Identity. We repurposed rentable games and rides to showcase streaming data from top artists, albums, and songs of the year. We even surprised guests with performances by two of the most iconic names in music and culture, Paris Hilton and Charli XCX.